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Dattch creator Robyn Exton in the challenges of pitching a lesbian dating app

It really is hard to argue together with her whenever you hear the long directory of other feedback and concerns: “You can not come to be a lesbian, you have long locks”; “you should probably dress only a little less like a female”; “We simply get the entire idea of a lesbian application bizarre” and “We think you ought to refine your strap line to clarify that which you do, i will suggest ‘Dattch. Because lesbians have lonely too’.”

Exton claims she realizes that she is operating within a distinct segment market and needs to educate investors, that are mostly middle-aged guys that don’t find out about just what ladies are searching for through the lesbian scene that is dating. “That’s fine. However in 2013 you should not need certainly to ask if some body could possibly be a lesbian she says because they have long hair. “Thankfully none of the feedback originated from those that have actually dedicated to the business enterprise,” Exton points down.

Dattch — which will be increasingly being incubated at Wayra — was established as a dating app designed by females, for ladies. Previous lesbian apps that are dating had a tendency to be reskinned variations of gay apps. The ladies’ counterpart to location-based hookup app Grindr so there’s Brenda, which is the female version of gay app Bender, and Grindr for girls.

Dattch began life (in private beta) showing people the closest user in their mind, before realising that this method was not quite suitable for ladies. ” In some gay male apps [such as Grindr] this will be a dependency that is total. It is relevant and important. But also for our users it isn’t appropriate at all. Girls won’t ever go on a date within four hours — they have been trying to find the weekend that is next a bit after. Sigue leyendo